A social media audit is a series of steps taken to evaluate and optimize the company’s profiles on these channels and help optimize its strategy. Due to the relevance of online presence for businesses today, a study thus focused allows evaluating growth, opportunities and areas for improvement based on metrics that help to understand social presence better.
In practice, a social media audit helps the business reorient its social media marketing and better align it with its business goals. It is achieved by providing visibility on aspects related to performance, a key point of reference to decide on such relevant issues as what needs to change or what should be the priorities in the future.
Conducting a social media audit helps develop or adjust a strategy for these channels and meets business goals in specific and achievable terms.
This study involves collecting and analyzing detailed data from all social media accounts. The metrics that can be used in the process include activity, results, audience and financial investments (including advertising investment). All aspects of social media marketing need to be audited to get a complete picture.
In short, it is about:
Once the social media audit is complete, use the insights from the analysis to update the strategy. In practice, it is clear that the more that is published in this type of media, the more data points will be available to analyze and adapt the strategy.
Do you want to collect information about the preferences, interests and types of content of that audience with whom you want to interact? So please don’t put it off for later and run a social media audit. As you continue to improve your strategy and post more frequently, you will continue to get to know your audience and use that information to drive business growth.
Also Read: What Is Social Media Management?
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