Mobile has become our gateway to the outside world and the time spent on applications in the “home activities” categories is expected to exceed 1.3 billion hours worldwide on Android in 2021.
In 2021, App Annie predicts an explosion and a preponderance of home activities. The novel coronavirus has advanced mobile use by 2-3 years, accelerating our transition to a mobile-centric world. Mobile facts are greater vital than ever to navigate in these instances of huge change. These adjustments are reshaping the world and humans want to apprehend how to adapt to new person behaviors and preferences. In fact, month-to-month time spent in cell apps expanded 25% 12 months over 12 months in the 0.33 quarter of 2020, surpassing a hundred and eighty billion hours every July, August, and September 2020.
The latter will be the epicenter of our social and professional activities. Work and education applications are expected to show an average annual growth rate of 57% and 62% respectively in 2021. This is notably thanks to the increasing use of video conferencing applications such as Zoom. The company has been very successful and is about to launch a new virtual experience, the OnZoom platform. Zoom is also ranked at the top of the ranking of the most downloaded videoconferencing applications between January and September 2020.
The “couch commerce” (or m-commerce), is about to become the first form of the purchase of consumers. Delivery applications are adapting to meet strong demand and develop means of delivery while respecting social distancing measures.
App Annie predicts a new high for the end-of-year shopping season of 2020 by estimating that American consumers will spend 1 billion hours on Android mobile apps. Time spent on shopping apps in 2021 would then reach an average annual growth rate of 40% over four years. While they will be urged to stay at home, consumers will continue to order food delivery apps like DoorDash and Uber Eats to fill the restaurant gap. Meal delivery applications will indeed be at the heart of restaurant sales strategies while tourism and hotels are hard hit by the crisis.
More than 31 billion hours per year will be spent on banking applications (on Android) in the world in 2021. A figure which represents an average annual growth rate of 35% over four years. The economic uncertainty associated with the first waves of Covid-19 has encouraged the user adoption of financial applications. Consumers trust their phones to make payments or investments, and App Annie believes that the use of financial apps will continue to grow. This notably includes banking applications such as Barclays Mobile Banking and fintech applications such as PayPay. Time spent in Top 10 Stock Market Watch and Trading Apps increased by 80% between the first week of January and the week of March 22-28, 2020 in the United States.
In the second quarter of 2020, the quarterly revenue of the Peloton fitness app increased by 172% from last year. The company’s earnings per share were nearly three times higher than expected. The demand for fitness apps has exploded in recent months and the revenues of companies offering a mobile offering, such as Peloton, have seen strong growth. As the “return to normal” remains dependent on the development of a vaccine, App Annie predicts that home fitness will continue to develop in 2021.
The streaming on mobile will continue to grow in 2021 to reach more than 1000 billion hours (on Android). Peloton is following the trend in the streaming market by offering live classes and Disney has announced that it will make streaming its primary strategy, a trend that other companies are sure to follow. App Annie predicts that American consumers will have an average of 9.5 video streaming apps installed on their phones in 2021, an 85% increase from 2019.
